We believe when structure meets creativity, people and organizations thrive.
Our Values
People First, Always
The talent to drive change is already in your business. We help you find them, connect them, and create the conditions for creative problem-solving.
Positively Pushy
Change is hard. The future is ambiguous. We gently challenge the usual ways of thinking and doing to open up new possibilities and paths forward.
Distinct by Design
Your people, culture, and challenges are unique. We bring fresh perspective and custom solutions to spark action in ways that fit your organization.
About b.minded
B E T H D A W S O N, principal of b.minded.
I thrive on the challenge and reward of bringing together ambitious, constructively restless people with diverse experience, expertise and personalities to solve big business challenges.
Drawing on my experience in corporate strategy, communications, marketing, and education, I like to blend foundations and frameworks with creativity to craft solutions that fit your unique situation. No two businesses are the same, and I don’t do one-size-fits-all, so you get what you need, not what everyone else is doing.
When your team is clear on what’s next, engaged in solutioning and consistently supported, everything clicks-and businesses move fast.
Make your response to change your competitive advantage.
